Branding / Digital / Print / Design Studio Leader
helloworld Travel is a fresh new travel brand that offers New Zealand
travellers unparalleled convenience, industry-leading service and the
best value, tailor-made holidays.
SKILLS USED
Branding | Creative | Print | Digital
Website
I redesigned the header and footer as well as clean up the home page
Campaign Assets
Campaigns have a variety of assets, PRESS ads, Digital screen, flyers, LSM (Local Store Marketing) and online (website tiles, EDMs, gifs, Facebook, Instagram)
Brochures
01
Problem
The brochure was provided in a 16-page word document for the design team to copy and paste page by page into InDesign, allowing for high risk of human error and very time-consuming.
02
Process
We looked into implementing a system that could give us more accuracy, less time-consuming and money effective.
03
Solution
We combined all data from the brochures and created a coded brief in excel that was able to data merge into an InDesign template.
04
Outcome
A 3-day job became a 1-day job.
This brief goes through a cleanser and does a character count to the content. Once this is all approved its merged into an Indesign template.
The excel template implemented helped the marketing team with more accuracy and fewer changes.
Events & Conferences
These projects were developed from concept to print
Brochure Booth
This booth was a concept designed to display all the brochures with the latest deals instore.
